Knitwear Market Growth Opportunities And Competitive Forecast 2025–2032

According to Fortune Business Insights, the global knitwear market is undergoing a significant transformation, driven by evolving fashion trends, sustainability innovations, and rising demand for comfort-centric apparel. Knitwear refers to garments made from wool, cotton, or synthetic yarns, intricately knitted to create flexible, breathable fabrics. These are widely used in outerwear, innerwear, athletic wear, and seasonal clothing. The rise in demand for stylish, functional clothing and innovations in textile production have elevated knitwear from basic apparel to a fashion staple for men, women, and children globally.

The market is also witnessing a surge in the adoption of eco-friendly materials such as organic cotton, recycled fibbers’, and low-impact dyes, aligning with the global shift toward sustainable fashion. For instance, in September 2023, Scotland-based Woolkind launched a made-to-order scarf collection featuring sustainable materials and personalized designs—indicating a consumer shift toward conscious and customized knitwear products.

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Key Players Covered
Adidas AG
Puma SE
Ralph Lauren
Victoria’s Secret
Gildan Activewear
Loro Piana S.p.A.
The Nautical Company Ltd.
The Gap, Inc.
Ecowool

IMPACT OF COVID-19 ON THE KNITWEAR MARKET
The COVID-19 pandemic disrupted global apparel supply chains and significantly affected knitwear production and retail. Lockdowns and logistical challenges resulted in inventory shortages and reduced consumer spending. According to Mastercard SpendingPulse, clothing and accessory sales dropped by 15% in August 2021 and 25% in August 2020 year-over-year. However, the pandemic also triggered a shift toward casual, comfortable clothing—boosting demand for knit loungewear, athleisure, and homewear. This trend led to a revival in the knitwear sector post-pandemic, as brands adapted their offerings to meet evolving consumer preferences.

MARKET SEGMENTATION
By Material Type

Natural Fibers (Cotton, Wool)
Synthetic Fibers
Blended Materials
Others
The natural material segment dominates due to its comfort, breathability, and environmental benefits. Wool and cotton are particularly popular for their softness and adaptability across seasons.

By Application

Outerwear
Innerwear
Innerwear leads the segment owing to its essential role in daily use. Knit fabrics used in this category are valued for their stretchability, softness, and breathability. The blend of fashion and functionality in this segment ensures continued consumer interest.

By End-User

Men
Women
Kids
The men’s segment holds the largest market share, driven by rising demand for casual clothing like sweaters, cardigans, and hoodies. The trend of casualization in workplaces and leisure settings has broadened the appeal of knitwear in men’s fashion.

By Distribution Channel

Online
Offline
The offline segment is expected to maintain a larger market share, as many consumers prefer the tactile experience of physically assessing knitwear fabrics before purchase. However, the online segment is gaining momentum due to convenience, broader selections, and ease of access.

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REGIONAL ANALYSIS
Asia Pacific

Asia Pacific dominates the knitwear market, supported by a strong manufacturing base in China, India, and Bangladesh. The region also benefits from rising consumer spending and increasing exposure to global fashion trends. According to UN Comtrade, ASEAN nations accounted for nearly 50% of global textile and apparel exports in 2022.

Europe

Europe is a key market with a strong inclination toward sustainable and premium knitwear. Countries such as Germany, France, and the U.K. are trendsetters in ethical fashion, supporting demand for organic and recycled materials.

North America

North America, particularly the U.S., is witnessing growing adoption of sustainable knitwear and high demand for athleisure and loungewear. The region also benefits from strong online retail infrastructure and brand-driven consumption.

South America and Middle East & Africa

These regions are emerging markets for knitwear, fueled by rising fashion awareness and urbanization. Countries like Brazil, UAE, and South Africa are investing in retail expansion and fashion infrastructure.

KEY INDUSTRY DEVELOPMENTS
July 2023: Tokyo-based YOKE launched winter garments using Brewed Protein fiber, emphasizing biodegradable innovation.
February 2022: Mr Porter released 36 knitwear items made from surplus yarns, recycled, and organic materials, reaffirming commitment to circular fashion.

The global knitwear market is positioned for strong growth, underpinned by sustainability trends, fashion innovation, and rising demand for comfort-focused apparel. As consumer awareness about eco-conscious products increases, and as fashion brands push the boundaries of design and material use, knitwear is evolving into a high-value category within the global apparel market.