Want To Boost Lipstick Sales? Try These Custom Packaging Ideas!

Let’s be honest—most people don’t swipe a tester before falling for a lipstick. They fall for the look. That little box it comes in? That’s where the magic starts. A beautiful, bold, or unique box can grab someone’s attention from across the shelf. And when it feels just as good as it looks, your brand instantly becomes memorable. That’s the power of Custom Lipstick Boxes.

 
1. Don’t Be Square: Unique Shapes Win Hearts

If you're still sticking with the basic rectangular lipstick box, it’s time to shake things up. Different shapes create curiosity. And curiosity sells.

Pillow boxes – They’re soft, rounded, and feel like opening a gift.
Slide-out drawer boxes – Smooth, stylish, and incredibly satisfying to open.
Tube-shaped boxes – Great for brands going green or wanting something minimalist yet chic.
These shapes don’t just make your lipstick look better. They make people stop and notice. That pause? That’s where interest is born.

 
2. Let Them Feel Something—Literally

Packaging is a full experience, and texture plays a huge role. Customers remember how something feels. That soft matte finish, that embossed logo, or that shiny gloss—they all speak volumes before your product even gets used.

Here’s a quick guide to what different textures offer:

Texture Type
What It Feels Like
Why Customers Love It
Soft-touch matte
Silky, modern
Feels luxurious and elegant
Glossy finish
Smooth, bright
Pops with color and fun
Metallic foil
Shiny, rich
Adds glamour and sparkle
Embossed logo
Raised, tactile
Shows quality and detail
 
People may forget the product name, but they won’t forget how nice the box felt in their hands.

 
3. Use Colors That Match the Mood

Color isn’t just about beauty—it sets the tone. The shade of your packaging should reflect both your brand and the lipstick inside. Soft pastels? Great for romantic or everyday shades. Deep reds or blacks? Perfect for bold, dramatic tones.

Better yet, match the packaging with the lipstick color itself. If it’s a coral lipstick, use a warm peach box. If it’s a bold burgundy, go for rich maroon packaging.

This harmony not only makes your product feel complete, but it builds trust. Customers love it when the outside reflects the inside—it feels intentional and thoughtful.

 
4. Make Packaging Useful, Not Just Beautiful

Pretty is great, but useful? That’s next level. Functional packaging is something customers remember—and keep.

Think of ways to add a little practicality:

Mirror inside the lid – Quick touch-ups, anywhere.
Reusable drawer-style boxes – Great for organizing lipsticks or small jewelry.
Built-in dividers – Holds multiple products neatly if it’s part of a set.
When your box offers more than just protection, it becomes part of your customer’s routine. That means your brand stays in their daily life longer.

"Packaging isn’t just what your product comes in—it’s the first piece of your brand they touch, feel, and remember."
Make it count.

 
Conclusion: It's More Than a Box—It's a Statement

Great lipstick might speak for itself, but great packaging starts the conversation. From bold colors to unique shapes, from soft textures to smart functionality—everything you include (and leave out) says something about your brand.

Customers don’t just want a lipstick; they want an experience. And the box is where it all begins. So don’t just wrap your product. Tell a story. Start a feeling. Create something worth keeping.

Because the right Custom Lipstick Boxes won’t just hold your product—they’ll hold your customer's attention.