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A new year has already begun, full of opportunities and promises. As usual, there are a lot of fresh trends in SEO in Canada out there vying for our attention. Although there will undoubtedly be some new trends and changes in search engine optimization this year, there will also be some tried-and-true strategies.
Social networking to increase traffic from referrals
We can observe and feel how social media usage and scale are still increasing globally. These platforms are a terrific location to obtain customer assistance and have become a source for locating goods and services. Through a two-way communication channel, companies are also active there, interacting with their audience and providing immediate value. All of this is starting to generate high-quality referral traffic for SEO in Canada.
The HTTPS transition will be heavier.
Security has become a major problem, and no one wants to deal with its ramifications. Every website that users or purchasers visit should provide a safe experience. They desire the security and protection of their data. This is where HTTPS became useful in SEO in Canada since it keeps data transmission between a computer and a website safe. Websites must undoubtedly transition to HTTPS, which is not only more affordable but also provides the required degree of security. Best of all, it's now a ranking signal, and avoiding it would be equivalent to dropping points.
Mobile-first tactics will become the main focus.
The usage of smartphones and other handheld devices has also skyrocketed to a new level, and traffic from mobile devices is still growing at an incredible rate. Therefore, in order to capitalize on a rapidly expanding industry with SEO in Canada, you must utilize the advantages of responsive design from the beginning.
Voice Search will accelerate.
Voice search may be gaining traction this year due to growing smartphone usage and technological developments. Talking to the person will be the trend this year, and typing will become obsolete. Thus, customers may place orders for anything without having to do anything, which will undoubtedly make using technology easier.