6sense Introduces Intelligent Workflows To Streamline Marketing Operations
With the launch of 6sense Intelligent Workflows, organizations now gain access to a powerful intelligent workflows solution that unifies campaign orchestration and data enrichment in one intuitive canvas - transforming the way marketing and sales teams engage across channels. This new release empowers go-to-market teams to orchestrate omnichannel campaigns more efficiently and data-drivenly.
Addressing Fragmentation and Static Campaigns
Marketing operations often suffer from outdated audience data, siloed campaign execution, and rigid buyer journeys that fail to adapt to intent signals. Intelligent Workflows fixes these issues by providing a unified, AI-enhanced platform where marketers can move contacts through tailored channels based on intent and buying stage - all from a central workspace.
A Unified, Smart Approach with Two Core Workflow Types
Audience Workflows
Designed for marketers and operatives, Audience Workflows offers:
A drag-and-drop canvas to build multi-step campaigns
Omnichannel activation across display, social, email, CRM, and more
Dynamic audience management and personalized messaging at scale
Support for conditional logic and parallel workflow execution
Data Workflows
Focused on data integrity and enhancement, Data Workflows enables:
Real-time, on-demand, or scheduled firmographic, technographic, and intent enrichment
Customizable enrichment rules and matching logic
Protection against duplicate or inconsistent data
Intelligent Workflows also includes pre-configured plays such as re-engagement, deal acceleration, and full-funnel engagement so teams can launch pipeline-generating campaigns quickly.
Built for Revenue Teams to Take Control
Jerome Levadoux, Chief Product Officer at 6sense, highlights the tool’s mission: simplifying complex, fragmented campaigns by giving teams greater visibility and control over their go-to-market processes.
Success in the Field
Early adopters are already seeing tangible benefits:
FireMon reports that Intelligent Workflows transformed their marketing campaigns, saving about 10 hours per week in planning and reporting - shifting them from executors to customer journey architects.
Corporate Visions praised Audience Workflows for eliminating manual segment uploads and enabling broader, smarter campaign orchestration
Mimecast leveraged the unified canvas to reduce campaign overlap and save around five hours of manual oversight weekly.
Integration and Rollout
Rolling out starting March 25, 2025, Intelligent Workflows is available to Marketing Intelligence customers, with Data Workflows accessible to Sales Intelligence subscribers. It integrates seamlessly with popular platforms such as Salesforce, HubSpot, Marketo, Eloqua, Salesloft, Outreach, and advertising channels like Meta, LinkedIn, Google, and 6sense Display.
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