In today’s digital marketing world, one of the cornerstones of many agency offerings (both big and small) is SEO. And many such agencies are turning to SEO reseller programs to make these services scalable. It allows agencies to outsource SEO to experts rather than handling it in-house. However, agencies are often confused about how SEO reseller pricing works, and how it caters to differing business sizes and targets.

In this blog post, we will discuss key pricing plans and factors that small and large agencies need to keep in mind when selecting the best local SEO service.

Typical SEO Reseller Pricing Models

Per Project Pricing

In this model, you are charged a single cost for a specific SEO service like a site audit, keyword research, or a backlink campaign. It’s a good choice for agencies whose clients need one-off services rather than ongoing optimization.

Best for: Small agencies or freelancers who charge clients directly and wish to have predictable pricing.

Monthly Retainer

A subscription service billed monthly that includes a predetermined number of deliverables — such as on-page SEO, content creation, and link building. This model is common for SEO campaigns.

Best for: Large agencies or growing small agencies with long-standing client relationships.

White Label Packages

Pre-bundled SEO services are provided under your agency. These packages may be tiered (e.g. Basic, Standard, Premium) and prices can vary accordingly. This model makes it relatively simple to resell SEO services even without expertise. 

Best for: Agencies of all sizes looking for scalable, ready-to-sell solutions.

Custom Pricing

Bespoke services to match client requirements e.g. consultancy or strategy development. That includes enterprise SEO or local SEO at scale.

Best for: Bigger agencies with clients who need very custom strategies.

SEO Reseller Pricing Ranges and Expectations 

SEO reseller pricing will also depend on the provider, service quality, and the work undertaken. Here’s a general idea:

Smaller Agencies: Small agencies should expect to pay anywhere from $100-500/month per client for standard white label services.

Large Agencies: Frequently they negotiate bulk rates or enterprise rates (for high-profile clients) which could easily be in the range of $500 – $2,500 per month per client, particularly if they can demonstrate a measurable ROI for the client.

Factors Influencing SEO Reseller Pricing

Quality of Deliverables: Cheap is not always effective. There’s a wide variance in the quality and substance of content, backlink authority, and technical SEO audits.

Turnaround Time: Speed often comes at a price. Agencies with tight deadlines will probably need to pay more for premium providers.

Support and Reporting: While better quality white label reports and account managers will cost more they will also help with client retention.

Get the Best Local SEO Service for Your Agency

SEO reseller pricing isn’t designed to be one-size-fits-all. For small agencies, budget and flexibility are key. At Autus Digital Agency, we offer the best local SEO service for agencies looking to scale their business without any significant overhead costs. We ensure transparency and deliver measurable results. Trust us for the best SEO reseller services. Book an appointment with us today.