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Presets are filters which you can use on your Instagram posts to make them stand out and look professional. Presets are an amalgamation of a number of saved photo settings that can be applied to your photos to allow them to look a certain way.
Instagrammers use presets on their page to achieve a consistent professional looking page. Many, also now sell their own presets so that you can achieve a similar look with your posts.
The preset which you purchase is a DNG image (digital negative) which has all the changes made to it, such as tones and special effects saved. Therefore you can apply these settings easily rather than having to edit your image and all these factors separately. Once purchased, you can use it on Adobe Lightroom and apply the preset settings to your images.
The Importance of Presets
Where to Buy Presets
My Favourite Presets
Aspyn Ovard is a popular YouTuber with 3.38M subscribers, she sells a set of three 'minimal' presets for $30 which you can see in use on her Instagram.
The Etsy sell KatherineDream sells various different presets for use on Instagram. With over 175,707 sales with 5 star reviews on average you are sure to find a preset you love.
The site PresetPro offer free presets to use, such as 'Vogue' which has 46983 downloads. This site is perfect for preset beginners.