7 Stages Of Customer Journey Mapping You Can’t Ignore
Understanding your customer is no longer optional—it’s the foundation of building meaningful relationships and brand loyalty. Customer journey mapping helps you connect the dots between what your customer wants and what you’re actually delivering. But here’s the catch: if you’re missing even one critical stage in the mapping process, your entire strategy could be off. That’s why we’re unpacking the seven key stages you can’t afford to overlook. You begin by identifying who your customer really is. It’s not just about age or location; you must build complete buyer personas. Include their goals, frustrations, decision-making habits, and even what might make them leave your brand. Customer journey mapping only works when it’s grounded in real user behavior, not just assumptions from inside your team.