Why Comme Des Garçons Is Fashion’s Most Fearless Brand
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In a fashion industry often driven by trends, https://commedesgarcons.jp/ algorithms, and commercial safety, Comme des Garçons stands as a radical exception. For over four decades, the Japanese fashion house founded by Rei Kawakubo has rejected conformity, questioned beauty standards, and redefined what clothing can represent. Fearless is not just a descriptor for Comme des Garçons—it is the brand’s core philosophy. Fearlessness Begins With Rei KawakuboAt the heart of Comme des Garçons’ audacity is its founder. Rei Kawakubo is famously private, rarely explaining her work and refusing to design for approval. From the beginning, she challenged the Western ideals of glamour and perfection. Her early Paris collections in the 1980s—often called “Hiroshima chic” by critics—featured black, distressed, asymmetrical garments that looked unfinished and unsettling.
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