Stop Buying Self Care And Start Actually Taking Care Of Yourself
You're tired, overwhelmed, and running on fumes. The solution, according to Instagram influencers and wellness brands, is simple. Buy this $47 lavender-scented candle. Subscribe to this meditation app for $14.99 monthly. Book that $200 spa day. Treat yourself to artisan chocolate and a salt bath bomb that costs more than your grocery budget. Congratulations. You've just participated in the $6.8 trillion wellness economy that's convinced you self-care is something you purchase rather than something you practice. The global wellness industry reached $6.8 trillion in 2024 and continues growing at 7.9% annually. By 2029, it's projected to hit $9.8 trillion. That's four times larger than the entire pharmaceutical industry. We're spending unprecedented amounts of money on products marketed as self-care while simultaneously reporting record levels of burnout, anxiety, and exhaustion.
