Simple Steps To Create A Successful YouTube Channel

A beginner’s guide to creating and optimising your YouTube channel

Starting your own YouTube channel can be daunting at first, however, with over two billion users and one billion hours watched daily, YouTube is the ideal platform for promoting existing businesses.

Moreover, as a content creator on YouTube, you can possibly earn money through advertising revenue, channel memberships, and YouTube premium revenue. 

This guide contains all the important steps you need to follow while creating your very own YouTube channel.

Here are the 6 Basic Steps to Create a YouTube Channel:

1. Sign in to YouTube 

  • Start off by going over to 
  • Click on the profile picture icon on the top right corner

  • Select the ‘Sign in’ option

  • Log in using your Google account or create a new Google account

2. Set up your channel

Personal channel- A personal channel is linked to your personal Google account.

  • Click on the profile picture icon 
  • Select ‘Your channel’ 

  • Confirm to create your channel 

Brand channel: A brand channel will give you access to a custom channel name. You can also assign other people or google accounts as channel managers on your channel. 

  • Click on Create a new channel 
  • Select ‘Use a business or other name’

3. Name your channel 

  • While naming your channel, keep the purpose of the channel in mind. For instance, if your channel is a vlog channel, using your own name as the channel name is the way to go.

  • Alternatively, if your channel is educational or fitness related, include a keyword from that niche in your channel name. 

4. How to change your profile picture 

  • Click on the channel icon and select ‘Your channel’
  • Click on Edit Channel 

  • Select the profile picture icon 

  • Select a profile picture that is in one of the following formats: JPG, GIF, BMP, or PNG file (no animated GIFs)
  • The channel icon must be 800 x 800 pixels or a Square or round image that is rendered at 98 X 98 pixels 

5. Upload cover photo/ banner image

Customised channel art

The banner image is shown as the background at the top of your YouTube channel. Customized channel art can visually show your viewers what your channel’s all about. 

A vibrant and eye-catching banner image can attract new viewers to check out your channel and possibly subscribe.  

Keep in mind that your banner image will look different on the computer, mobile and TV displays and thus larger images may be cropped.

  • Head to YouTube studio and sign in 
  • Select ‘Customization’ from the left-hand menu 
  • Select ‘Branding’
  • Click Upload and select an image.
  • Select a preview to change the crop
  • Click ‘Publish

Banner image criteria 

  • The minimum dimension for upload is 2048 x 1152 pixels with an aspect ratio of 16:9
  • File size must be 6 MB or smaller
  • For the minimum dimension, the safe area for text and logos is 1235 x 338 pixels

6. Add a Channel description 

A channel description includes a few sentences about who you are, what your channel is about, and what viewers can expect from your channel.

Optimize the description by adding keywords relevant to the kind of content you intend to create on your channel.

This is also a great place to add links to your website and your social media accounts.

  • Head over to YouTube studio
  • Select ‘Customization’ from the left-hand menu 

  • Select ‘Basic info’
  • Add a Channel description 

Here are 3 Easy Ways to Optimise your YouTube Channel:

Now that you have your channel all set up, you might be wondering what to do next. Obviously, the next step would be to start making videos and uploading them. However, you might not see any progress just by doing that.

It can also get difficult to film, edit and upload videos regularly if you don’t have a proper uploading schedule.

It’s important to optimize your channel to its fullest potential in order for it to be discoverable by your desirable audience.

Learning more about your niche, uploading schedule, and search optimization will help you immensely on your journey on YouTube. 

1. Figure out your niche 

Your niche is basically the main category of your videos.

Ask yourself the following questions to figure out your niche: What value can you add to your viewers’ life through your channel? Who is your target audience? What is your area of expertise?

Once you figure out the target demographic of your business, you can create content according to their interests and needs. 

Some of the most popular categories of content on YouTube are:

Category  Successful channels in the category  Number of subscribers in millions 
Gaming  PewDiePie 108
Beauty James Charles 25.1
Fitness  Chloe Ting 16.9
Vlogs Roman Atwood Vlogs 15.4
How To’s HowToBasic 15.8
Educational  Crash Course 11.8

2. Develop a schedule for uploading 

The key to success on YouTube is consistency. Don’t expect to instantly gain thousands of subscribers.  

Create a schedule for uploading videos. To start, upload one or two videos every week on certain days and times.

This will enable you to form a good routine and you can accordingly plan out the days when you will film and edit your videos.

Moreover, your subscribers will know when to expect a video. 

3. Search optimization 

To make sure you’re optimizing your YouTube search, always fill in the title, description and use tags when uploading a video. The use of these tools will make your videos easily discoverable in YouTube search. 

The title, description, and tags used in your videos must have keywords that are relevant to your category of content.

Now that you have a YouTube channel that perfectly fits your niche with the right channel name, banner image, and channel description, go out into the world and start making meaningful content.

Don’t be disappointed if your first few videos only receive a few views. Becoming successful on YouTube takes time and effort. Consistency will be the most crucial in deciding your fate on YouTube.

People often get disappointed and quit too soon. Whenever you feel discouraged and think about quitting, remember that the most successful YouTubers today were in the same place as you and it took some of them years of consistent efforts to gain recognition on YouTube.

It’s easier said than done, but remember that it’s not just all about the numbers. It’s easy to get caught up in the number of views and subscribers you’re getting, but you should remember to take a step back and concentrate on creating content that inspires you and others. 

An avid reader, Netflix enthusiast and a passionate writer.

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