152% Growth By Making Every Employee Their Own Video Production Studio
While Synthesia leads in revenue, HeyGen leads in customer acquisition momentum with 152% year-over-year growth in mid-market adoption. That explosive growth rate allowed HeyGen to close much of the customer count gap by late 2025. The company is winning by making avatar video accessible to smaller teams and individual creators who cannot afford enterprise contracts but need professional video capabilities. HeyGen positioned itself for small and medium businesses, marketing teams, content creators, and solo entrepreneurs rather than enterprise learning and development departments. This market segment values affordability, ease of use, and creative flexibility over governance features and advanced integrations. Average contract values are roughly one-third of Synthesia's, reflecting this different customer profile.
