Why Peacock Paid Big For Bugonia When It Already Flopped In Theaters
Bugonia earned just $39 million worldwide against a production budget between $45 and $55 million. By any traditional metric, the film was a theatrical disappointment. Yet on December 26, NBCUniversal's Peacock proudly launched the Emma Stone and Jesse Plemons thriller as one of its marquee holiday releases. The question isn't whether Peacock made a mistake. It's whether the rest of us understand the new economics of streaming well enough to recognize why this was actually a smart move. The answer reveals how drastically the film industry has transformed, where box office failure and streaming success operate on completely different valuation systems.
