Unmasking The Meaning Of Beauty In The New Normal

A quick glance at all the beauty trends that are now on the rise, keeping in terms with the current pandemic routine.
beauty · 3 min
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The coronavirus pandemic has changed the definition of normal for the entire world. From the economy to our daily household activities, all things have been made to change to accommodate the new normal that the pandemic has brought on, and the beauty industry is no exception. With face masks becoming a mandatory accessory, a lot of beauty trends and products, especially lipsticks, have taken a back seat. 

But even in these unprecedented times, all hope may not be lost for the beauty industry. Where a lot of beauty trends are now talk of the past, some beauty trends looks like they are here to stay for a long time. 

During this pandemic, people have found new ways to express themselves in all walks of our lives. With the increase use of social media, video calling, and masks becoming a necessity, the approach towards self-expression through makeup has been all about focusing on the details and why people use what they use when it comes to makeup. 

One of the biggest shifts in the beauty industry that can be noted is how people are moving away from complicated, layered and over-the-top beauty looks to something more minimal. The new normal has seen a shift from categories like foundations to a trend towards lighter-wear makeup products, like a concealer.

Regular video calling is making people realise that they don’t always have to rely on filters or a HD foundation to look good, their natural skin tone is good enough. This shift is making a lot of people comfortable in their own skin and owning up to their natural beauty. 

At a time, when people are abandoning their pigmented lipsticks and heavy foundations, there has been a huge surge in the sale of eye-makeup. This surge doesn’t come as a surprise, as with the mask mandate in place, the women have been experimenting and putting a greater emphasis on their eyes.  

During the pandemic, a lot of focus is being shifted towards the eyes as they are an even more important tool of personal expression than they were before. A lot of people feel how the eye brows are the frame to a person’s soul and is one of the most prominent features on the Indian skin because of their deep black colour. This further explains how sometimes only mascara is enough to add the glam factor to your look and make your eyes do all the talking. 

With everyone going back to basics and wearing masks, makeup has slowly transitioned into the non-essential role and the it’s the eyes that do all the talking. For those who are likely to stick to the technique and trend are found experimenting with dramatic & bold colour combinations, and for those who choose to carry a more bare-faced & natural look usually experiments with neutral shades with a bold eyeliner to add a statement.

When it comes to dramatic and bold colour combinations, summer eye trends can come in very handy during this time. Coloured eyeliners and coloured mascaras can be a go to. A touch of pop in the eyes can be a complete look in itself. If you want to opt for a classier eye makeup look, a touch of bronze and gold eye shadow can be very versatile from day to evening. Eyes are the way to a person’s soul, so let your inner self shine through your eyes by defining them with white or black kohl.

It’s not just eye makeup that’s seeing a huge fan base, but a lot of hair products as well. Hair being another visible aspect of our whole look, can be played around with bandanas, scarfs and other accessories to add that X factor.

With such an unprecedented outbreak, these changes might have felt forceful but eventually they have settled in quite well with the consumers and seems like they are here to stay for a long time. 

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Opinions and Perspectives

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AlignYourSoul commented AlignYourSoul 3 years ago

The natural beauty movement is here to stay.

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Camilla-Knight commented Camilla-Knight 3 years ago

Eye makeup has become my new obsession.

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Eva commented Eva 3 years ago

The beauty industry's adaptation has been impressive.

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Fashion_Addict_01 commented Fashion_Addict_01 3 years ago

Never thought I'd prefer minimal makeup, but here we are!

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GiselleH commented GiselleH 3 years ago

The article reflects my own journey with makeup during this time.

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Dahlia99 commented Dahlia99 3 years ago

Really appreciate the simpler approach to makeup now.

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Style-Guru commented Style-Guru 3 years ago

The pandemic transformed how we approach beauty.

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HolisticHarmony commented HolisticHarmony 3 years ago

Eye makeup has become such an important form of expression.

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Timeless-Style commented Timeless-Style 3 years ago

The focus on natural beauty is really refreshing.

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Elevate-Wellness commented Elevate-Wellness 3 years ago

My makeup collection has evolved so much since 2020.

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Run_For-Joy_24 commented Run_For-Joy_24 3 years ago

The shift in beauty trends has been fascinating to watch.

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Aurora_Hope commented Aurora_Hope 3 years ago

Really enjoying the creative freedom with eye makeup.

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MarinaX commented MarinaX 3 years ago

The pandemic made me reevaluate my beauty habits.

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Positive_Energy_Only_69 commented Positive_Energy_Only_69 3 years ago

Love how we're embracing natural beauty more.

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Ayla_Rising commented Ayla_Rising 3 years ago

Minimal makeup has become my new normal.

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Wardrobe_Fantasy commented Wardrobe_Fantasy 3 years ago

The article captures the beauty industry's transformation well.

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Skylar_Luna commented Skylar_Luna 3 years ago

Been focusing on eye makeup techniques lately.

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StreetStyle_Queen_45 commented StreetStyle_Queen_45 3 years ago

Masks changed how I think about makeup completely.

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Scarlett commented Scarlett 3 years ago

The natural beauty trend has been quite liberating.

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OptimistDaily commented OptimistDaily 3 years ago

Eye makeup has become my favorite part of getting ready.

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Yvette_Luxe commented Yvette_Luxe 3 years ago

The pandemic really simplified my beauty routine.

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Couture-Crush-19 commented Couture-Crush-19 3 years ago

Never thought I'd adapt so well to minimal makeup.

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GraceMiller commented GraceMiller 3 years ago

The focus on eyes has made me more experimental.

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Bianca_Ray commented Bianca_Ray 3 years ago

Makeup has become more about enhancement than transformation.

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Iris_Dew commented Iris_Dew 3 years ago

The article perfectly describes the new normal in beauty.

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SoulFlowVibes commented SoulFlowVibes 3 years ago

Love how creative people are getting with eye makeup.

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Trendy_Twist commented Trendy_Twist 3 years ago

The pandemic changed my beauty priorities completely.

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HappinessUnlocked commented HappinessUnlocked 3 years ago

Video calls made me rethink my makeup routine.

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RoxyJ commented RoxyJ 3 years ago

Really appreciate the focus on natural beauty now.

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Move-And-Thrive_365 commented Move-And-Thrive_365 3 years ago

The shift to minimal makeup has been surprisingly easy.

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Macy-Ellis commented Macy-Ellis 3 years ago

Eye makeup has become my new creative outlet.

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FayeX commented FayeX 3 years ago

Masks have definitely changed my makeup routine.

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Miriam_Cunningham commented Miriam_Cunningham 4 years ago

The natural beauty movement has been empowering.

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Katherine commented Katherine 4 years ago

Been focusing more on skincare than makeup lately.

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Chic_Attitude commented Chic_Attitude 4 years ago

The article really resonates with my own experience.

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RavenJ commented RavenJ 4 years ago

Interesting how global events can influence beauty trends.

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TinsleyJ commented TinsleyJ 4 years ago

Love experimenting with different eye looks now.

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Hustle_With-Heart_42 commented Hustle_With-Heart_42 4 years ago

The pandemic really changed how we think about beauty.

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Mindful-Living commented Mindful-Living 4 years ago

My skin feels healthier with the minimal makeup approach.

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MindfulMovement commented MindfulMovement 4 years ago

I've discovered some great eye makeup brands during this time.

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Rachael-Carson commented Rachael-Carson 4 years ago

The shift in beauty trends has been surprisingly positive for me.

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Fashion_Guru_33 commented Fashion_Guru_33 4 years ago

Never realized how much time I spent on lip makeup before.

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IvyB commented IvyB 4 years ago

The article's point about minimal makeup is so relevant.

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Arielle_Lux commented Arielle_Lux 4 years ago

I've learned to embrace my natural features more.

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Serenity-Soul_17 commented Serenity-Soul_17 4 years ago

Anyone else feel like their makeup skills have improved during the pandemic?

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AnastasiaK commented AnastasiaK 4 years ago

The focus on eyes has made me appreciate my natural eye color more.

2
Veronica-Stokes commented Veronica-Stokes 4 years ago

Video calls really have changed how we view ourselves.

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VerityJ commented VerityJ 4 years ago

I hope some of these changes stick around post-pandemic.

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SerenitySoul commented SerenitySoul 4 years ago

It's amazing how quickly we've adapted to these new beauty trends.

0
Priscilla_Gleam commented Priscilla_Gleam 4 years ago

Been loving experimenting with colored eyeliners lately.

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LevelUp_Lifestyle_19 commented LevelUp_Lifestyle_19 4 years ago

The article really captures how our beauty priorities have shifted.

3
Hygge-Lifestyle_42 commented Hygge-Lifestyle_42 4 years ago

I actually feel more creative with my eye makeup now that it's the main focus.

3
Outfit_Of_TheDay_365 commented Outfit_Of_TheDay_365 4 years ago

My makeup collection looks completely different now compared to pre-pandemic times.

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Trendy_Babe_09 commented Trendy_Babe_09 4 years ago

The emphasis on natural beauty has been refreshing.

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KaitlynPierce commented KaitlynPierce 4 years ago

Totally agree about the move toward lighter makeup. Heavy foundation feels so unnecessary now.

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Vogue_Addict commented Vogue_Addict 4 years ago

I've discovered some great eye makeup techniques during this time.

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SienaM commented SienaM 4 years ago

Anyone else struggling with maskne despite wearing less makeup?

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Minimal_Closet commented Minimal_Closet 4 years ago

The article makes a good point about comfort in our own skin. That's been a positive change.

1
BriaM commented BriaM 4 years ago

Never thought I'd see such a dramatic shift in beauty trends in my lifetime.

0
FlowWithNature commented FlowWithNature 4 years ago

The focus on eyes has really made me appreciate the power of a good eyebrow shape.

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Zoe1995 commented Zoe1995 4 years ago

My makeup routine is so much quicker now. Just concealer and eye makeup!

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Tina-Griffith commented Tina-Griffith 4 years ago

Interesting how the article mentions hair accessories. They've become my new obsession.

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Stillness-Within_888 commented Stillness-Within_888 4 years ago

The shift to natural beauty is great, but I still miss my full glam days sometimes.

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Amina99 commented Amina99 4 years ago

I've become quite the expert at eye makeup since the pandemic started.

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Rhea_Blossom commented Rhea_Blossom 4 years ago

Anyone else notice how much money they're saving on lipsticks these days?

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Minimal_Glam commented Minimal_Glam 4 years ago

The pandemic has definitely changed my relationship with makeup, mostly for the better.

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Rosalie_Shine commented Rosalie_Shine 4 years ago

Not sure I agree about makeup becoming non-essential. It's still important for self-expression.

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Marissa-Wagner commented Marissa-Wagner 4 years ago

Been experimenting with different eye looks myself. Amazing how creative you can get with just the upper half of your face.

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Inner-Peace_InMotion commented Inner-Peace_InMotion 4 years ago

The article is spot on about video calls making us more accepting of our natural looks.

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Faye_Mystic commented Faye_Mystic 4 years ago

I've actually learned to love my natural lip color since wearing masks.

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ElizaH commented ElizaH 4 years ago

The surge in eye makeup sales doesn't surprise me at all. It's all about those eyes now!

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AdelineH commented AdelineH 4 years ago

I find it fascinating how beauty trends adapt to global circumstances.

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Lucy_Hall commented Lucy_Hall 4 years ago

My skin has never been better since switching to minimal makeup. Sometimes less really is more.

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TheGoodLifeVibes commented TheGoodLifeVibes 4 years ago

The pandemic made me realize how much time I used to spend on complicated makeup looks.

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Aria_Sky92 commented Aria_Sky92 4 years ago

Really related to the part about basic makeup becoming enough. Sometimes just mascara is all you need.

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Trend_Fusion commented Trend_Fusion 4 years ago

I've saved so much money since I stopped buying expensive foundations and lipsticks.

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Hallie-West commented Hallie-West 4 years ago

Has anyone mastered the art of mask-proof makeup yet? I'm still struggling!

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Willow-Flores commented Willow-Flores 4 years ago

Loving the trend toward natural beauty. Hope it stays even after masks aren't required.

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Maggie-Quinn commented Maggie-Quinn 4 years ago

The article didn't mention how hard it is to find the right balance with mask makeup. My foundation always looks patchy.

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Chic-and-Trendy commented Chic-and-Trendy 4 years ago

I actually feel more confident with less makeup now. The pandemic really changed my perspective on beauty.

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Valentina7 commented Valentina7 4 years ago

My makeup collection has completely changed. Sold all my liquid lipsticks and bought more eye products instead.

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Scarlet_Promise commented Scarlet_Promise 4 years ago

The focus on eye makeup has really pushed me out of my comfort zone. I'm trying colors I never would have before.

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Margot_Spring commented Margot_Spring 4 years ago

Anyone tried those transfer-proof foundations that supposedly don't rub off on masks?

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FearlessAndFree commented FearlessAndFree 4 years ago

Wonder if lipstick companies are struggling with these changes in beauty trends?

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Couture_Mood_2024 commented Couture_Mood_2024 4 years ago

I've noticed my colleagues wearing more dramatic eye makeup during video meetings. It's like a new form of self-expression.

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Ruby_Sparrow commented Ruby_Sparrow 4 years ago

The article makes a good point about video calling. Those filters were making us too dependent on unrealistic standards.

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Manifest_Magic_365 commented Manifest_Magic_365 4 years ago

Honestly, I think this shift towards minimal makeup is better for our skin in the long run.

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SelfCareSanctuary commented SelfCareSanctuary 4 years ago

The pandemic really made me appreciate my natural features more. I used to feel naked without foundation.

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Chic-Collective commented Chic-Collective 4 years ago

True about the surge in eye makeup sales. Just bought my first colored mascara last week!

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Madilyn-Martinez commented Madilyn-Martinez 4 years ago

I love how the article mentions hair accessories. Been rocking different bandanas with my masks.

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WinonaX commented WinonaX 4 years ago

My eyebrow game has definitely improved since the pandemic started. They really are the frame to our soul!

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Miranda-Gomez commented Miranda-Gomez 4 years ago

I actually disagree about makeup becoming non-essential. If anything, I think it's become a form of self-care during these tough times.

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GratefulHeartVibes commented GratefulHeartVibes 4 years ago

Does anyone have recommendations for good eye makeup that doesn't smudge under masks?

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SereneSanctuary commented SereneSanctuary 4 years ago

The point about video calling making us more comfortable with our natural skin is so true. I've stopped using heavy foundation.

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Wellness_Vibes_X commented Wellness_Vibes_X 4 years ago

I miss wearing my favorite red lipsticks though. Can't wait until masks aren't necessary anymore.

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Thrive-And_Shine_360 commented Thrive-And_Shine_360 4 years ago

Never thought I'd say this, but I actually prefer the minimal makeup trend. It saves me so much time in the morning.

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JaylaM commented JaylaM 4 years ago

The article really hits home about eye makeup becoming more important. I've been experimenting with colorful eyeliners lately.

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PeacefulMindset commented PeacefulMindset 4 years ago

Anyone else investing more in skincare rather than makeup these days? I feel like it's become my new priority.

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Organized-And_Happy_2024 commented Organized-And_Happy_2024 4 years ago

It's interesting how masks have completely changed our focus from lips to eyes. I barely use lipstick anymore.

1
Renee_Sky commented Renee_Sky 4 years ago

I've definitely noticed this shift in beauty trends since the pandemic started. My makeup routine has become so much simpler!

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