Unmasking The Meaning Of Beauty In The New Normal
The coronavirus pandemic has changed the definition of normal for the entire world. From the economy to our daily household activities, all things have been made to change to accommodate the new normal that the pandemic has brought on, and the beauty industry is no exception. With face masks becoming a mandatory accessory, a lot of beauty trends and products, especially lipsticks, have taken a back seat.
But even in these unprecedented times, all hope may not be lost for the beauty industry. Where a lot of beauty trends are now talk of the past, some beauty trends looks like they are here to stay for a long time.
During this pandemic, people have found new ways to express themselves in all walks of our lives. With the increase use of social media, video calling, and masks becoming a necessity, the approach towards self-expression through makeup has been all about focusing on the details and why people use what they use when it comes to makeup.
One of the biggest shifts in the beauty industry that can be noted is how people are moving away from complicated, layered and over-the-top beauty looks to something more minimal. The new normal has seen a shift from categories like foundations to a trend towards lighter-wear makeup products, like a concealer.
Regular video calling is making people realise that they don’t always have to rely on filters or a HD foundation to look good, their natural skin tone is good enough. This shift is making a lot of people comfortable in their own skin and owning up to their natural beauty.
At a time, when people are abandoning their pigmented lipsticks and heavy foundations, there has been a huge surge in the sale of eye-makeup. This surge doesn’t come as a surprise, as with the mask mandate in place, the women have been experimenting and putting a greater emphasis on their eyes.
During the pandemic, a lot of focus is being shifted towards the eyes as they are an even more important tool of personal expression than they were before. A lot of people feel how the eye brows are the frame to a person’s soul and is one of the most prominent features on the Indian skin because of their deep black colour. This further explains how sometimes only mascara is enough to add the glam factor to your look and make your eyes do all the talking.
With everyone going back to basics and wearing masks, makeup has slowly transitioned into the non-essential role and the it’s the eyes that do all the talking. For those who are likely to stick to the technique and trend are found experimenting with dramatic & bold colour combinations, and for those who choose to carry a more bare-faced & natural look usually experiments with neutral shades with a bold eyeliner to add a statement.
When it comes to dramatic and bold colour combinations, summer eye trends can come in very handy during this time. Coloured eyeliners and coloured mascaras can be a go to. A touch of pop in the eyes can be a complete look in itself. If you want to opt for a classier eye makeup look, a touch of bronze and gold eye shadow can be very versatile from day to evening. Eyes are the way to a person’s soul, so let your inner self shine through your eyes by defining them with white or black kohl.
It’s not just eye makeup that’s seeing a huge fan base, but a lot of hair products as well. Hair being another visible aspect of our whole look, can be played around with bandanas, scarfs and other accessories to add that X factor.
With such an unprecedented outbreak, these changes might have felt forceful but eventually they have settled in quite well with the consumers and seems like they are here to stay for a long time.
Opinions and Perspectives
Anyone else feel like their makeup skills have improved during the pandemic?
The article really captures how our beauty priorities have shifted.
I actually feel more creative with my eye makeup now that it's the main focus.
My makeup collection looks completely different now compared to pre-pandemic times.
Totally agree about the move toward lighter makeup. Heavy foundation feels so unnecessary now.
The article makes a good point about comfort in our own skin. That's been a positive change.
The focus on eyes has really made me appreciate the power of a good eyebrow shape.
Interesting how the article mentions hair accessories. They've become my new obsession.
The shift to natural beauty is great, but I still miss my full glam days sometimes.
Anyone else notice how much money they're saving on lipsticks these days?
The pandemic has definitely changed my relationship with makeup, mostly for the better.
Not sure I agree about makeup becoming non-essential. It's still important for self-expression.
Been experimenting with different eye looks myself. Amazing how creative you can get with just the upper half of your face.
The article is spot on about video calls making us more accepting of our natural looks.
The surge in eye makeup sales doesn't surprise me at all. It's all about those eyes now!
My skin has never been better since switching to minimal makeup. Sometimes less really is more.
The pandemic made me realize how much time I used to spend on complicated makeup looks.
Really related to the part about basic makeup becoming enough. Sometimes just mascara is all you need.
I've saved so much money since I stopped buying expensive foundations and lipsticks.
Has anyone mastered the art of mask-proof makeup yet? I'm still struggling!
Loving the trend toward natural beauty. Hope it stays even after masks aren't required.
The article didn't mention how hard it is to find the right balance with mask makeup. My foundation always looks patchy.
I actually feel more confident with less makeup now. The pandemic really changed my perspective on beauty.
My makeup collection has completely changed. Sold all my liquid lipsticks and bought more eye products instead.
The focus on eye makeup has really pushed me out of my comfort zone. I'm trying colors I never would have before.
Anyone tried those transfer-proof foundations that supposedly don't rub off on masks?
Wonder if lipstick companies are struggling with these changes in beauty trends?
I've noticed my colleagues wearing more dramatic eye makeup during video meetings. It's like a new form of self-expression.
The article makes a good point about video calling. Those filters were making us too dependent on unrealistic standards.
Honestly, I think this shift towards minimal makeup is better for our skin in the long run.
The pandemic really made me appreciate my natural features more. I used to feel naked without foundation.
True about the surge in eye makeup sales. Just bought my first colored mascara last week!
I love how the article mentions hair accessories. Been rocking different bandanas with my masks.
My eyebrow game has definitely improved since the pandemic started. They really are the frame to our soul!
I actually disagree about makeup becoming non-essential. If anything, I think it's become a form of self-care during these tough times.
Does anyone have recommendations for good eye makeup that doesn't smudge under masks?
The point about video calling making us more comfortable with our natural skin is so true. I've stopped using heavy foundation.
I miss wearing my favorite red lipsticks though. Can't wait until masks aren't necessary anymore.
Never thought I'd say this, but I actually prefer the minimal makeup trend. It saves me so much time in the morning.
The article really hits home about eye makeup becoming more important. I've been experimenting with colorful eyeliners lately.
Anyone else investing more in skincare rather than makeup these days? I feel like it's become my new priority.
It's interesting how masks have completely changed our focus from lips to eyes. I barely use lipstick anymore.
I've definitely noticed this shift in beauty trends since the pandemic started. My makeup routine has become so much simpler!