Veterinary Care Market Growth Outlook, Size & Share Forecast 2025–2032

According to Fortune Business Insights, the global veterinary care market size was valued at USD 39.37 billion in 2024 and is projected to grow from USD 41.07 billion in 2025 to USD 59.56 billion by 2032, exhibiting a CAGR of 5.45% during the forecast period. North America led the market with a 37.82% market share in 2024, driven by high pet ownership, awareness, and spending on animal health.

Veterinary care encompasses medical treatment, diagnosis, prevention, and surgery for animals, including dogs, cats, horses, pigs, and livestock. Services range from emergency surgeries to spaying, neutering, vaccinations, and orthopedic procedures. Importantly, veterinarians also play a key role in preventing zoonotic diseases (animal-to-human infections), which has gained significant attention post-pandemic. Major players such as Zoetis Services, LLC, Merck & Co., IDEXX Laboratories, and Ceva are focusing on innovation, advanced diagnostics, and telehealth integration to remain competitive.

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GLOBAL MARKET SNAPSHOT
2024 Market Size: USD 39.37 Billion
2025 Market Size: USD 41.07 Billion
2032 Forecast: USD 59.56 Billion
CAGR (2025–2032): 5.45%
Regional Leader: North America (37.82% share in 2024)
North America witnessed veterinary care market growth from USD 14.31 billion in 2023 to USD 14.89 billion in 2024.
Key Segment Insights
Animal Type: Dogs & cats dominate, fueled by pet adoption and wellness demand.
Service Type: Preventive & routine care leads, while diagnostic care is the fastest-growing segment.
Distribution: Telehealth and online platforms are transforming access and affordability.
MARKET DYNAMICS
Drivers
Surge in Global Pet Adoption
Rising pet adoption across developed and developing economies has significantly increased veterinary care demand. Pets are increasingly valued for companionship, mental health support, and stress relief. In the U.S., 70% of households owned pets in 2021–2022, a major driver of veterinary care spending. Emerging economies like India, Brazil, and Vietnam are witnessing rapid adoption due to urbanization, lifestyle changes, and digital awareness campaigns.
Rising Awareness of Animal Health
Governments, NGOs, and veterinary clinics are conducting awareness campaigns about vaccinations, preventive checkups, and zoonotic disease control. Regular health camps and community outreach programs are boosting the uptake of veterinary services worldwide.
Restraints
Rising Cost of Veterinary Services
The cost of care is increasing due to labor shortages, regulatory burdens, and advanced training requirements for specialized services. According to the Independent Veterinary Practitioners Association, service costs have risen over 60% in the last decade, restricting access for cost-sensitive pet owners.
Opportunities
Integration of Advanced Technology
The growing adoption of MRI, ultrasound, laparoscopy, and AI-based diagnostics is enhancing veterinary care quality. Telehealth is emerging as a cost-effective solution, improving access and client compliance. Additionally, social media marketing has become a powerful tool for veterinary clinics to attract new clients and retain existing ones, creating growth opportunities in both urban and rural markets.
SEGMENTATION ANALYSIS
By Animal Type
Dogs & Cats: Largest segment due to rising adoption rates. The U.S. reported 59.8 million dog-owning households in 2024, nearly double 1996 levels, while cat ownership also rose significantly.
Horses: Expected to grow fastest, supported by government welfare initiatives and easier adoption via online platforms.
Pigs & Others: Gradual growth as livestock health gains more attention for food safety and productivity.
By Service Type
Preventive & Routine Care: Largest segment, supported by growing awareness of vaccinations, deworming, and annual wellness checkups.
Diagnostic Care: Poised for highest CAGR, driven by early detection tools such as x-rays, biopsies, and lab testing.
Emergency & Specialized Care: Rising demand for orthopedic surgeries, oncology, and critical care as pet owners increasingly treat pets like family members.
REGIONAL ANALYSIS
North America: Largest market, valued at USD 14.89 billion in 2024. Growth driven by high pet ownership, advanced veterinary infrastructure, and premium care trends. The U.S. leads, with 90.5 million households owning pets in 2021–2022.
Europe: Projected to grow steadily due to advanced diagnostic services and strong awareness of pet health. Over 90 million households owned pets in 2021, with cats being the most popular. Germany, France, and the U.K. dominate regional demand.
Asia Pacific: Witnessing fastest adoption growth due to rising disposable income, urbanization, and pet humanization trends. India, in particular, is emerging as a significant market, supported by a growing middle-class population.
South America: Countries like Brazil and Argentina show rising adoption rates, boosted by NGO-led campaigns and expanding veterinary infrastructure.
Middle East & Africa: Market growth is fueled by increasing pet ownership in UAE and Saudi Arabia, where premium veterinary care is gaining popularity.
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COMPETITIVE LANDSCAPE
Prominent players in the veterinary care market include:

Zoetis Services, LLC
Merck & Co., Inc.
IDEXX Laboratories
Ceva
Crown Veterinary Services Pvt. Ltd.
Recent Developments
Companies are expanding geographic presence through mergers and acquisitions.
Key players are investing in AI-driven diagnostics and telehealth platforms to improve efficiency.
Increasing emphasis on wellness services, preventive care, and luxury pet healthcare offerings to cater to high-income pet owners.
The veterinary care market is set for steady growth, fueled by rising pet ownership, preventive care awareness, and technological advancements. While high service costs remain a challenge, the increasing adoption of telehealth, AI-based diagnostics, and social media outreach is making veterinary care more accessible. North America remains the market leader, but Asia Pacific and emerging economies represent high-growth regions. With pets increasingly considered part of the family, the demand for quality, advanced, and preventive veterinary services will continue to accelerate through 2032.