Women’s Intimate Care Market Trends And Forecast By Region And Industry

According to Fortune Business Insights™, the global women's intimate care market size is expected to expand due to the rising awareness of good intimate hygiene. Maintaining good intimate hygiene is essential for overall physical and mental well-being. Poor hygiene in intimate areas can create a favorable environment for harmful bacteria, increasing the risk of infections and other health issues. Intimate care products such as washes, wipes, and creams play a key role in maintaining vaginal pH balance, preventing irritation and bacterial infections, and supporting the growth of beneficial bacteria like lactobacillus. As awareness around personal hygiene grows, so does the global demand for intimate care products.

Social media has also become a powerful driver of change, helping to normalize conversations around menstruation, women’s health, and hygiene products. This cultural shift is encouraging more consumers to invest in personal care. Additionally, the market is being fueled by rising awareness campaigns, increasing disposable income, product premiumization, and rapid urbanization all contributing to the significant growth of the intimate care industry worldwide.

Request FREE Sample PDF Copy of Women's Intimate Care Market: https://www.fortunebusinessinsights.com/enquiry/request-sample-pdf/women-s-intimate-care-market-106311

List of Key Players Profiled in the Market Report for Women's Intimate Care:
Glenmark Pharmaceuticals (India)
Midas Care Pharmaceuticals Pvt. Ltd (India)
Sanofi (France)
B. Fleet Company, Inc. (U.S.)
Namyaa Skincare (India)
Masmi (U.K.)
Procter & Gamble (U.S.)
The Himalaya Drug Company (India)
Unicharm (Japan)
Emilia Personal Care (U.S.)

Segments:
By product type, the market is categorized into the intimate wash, intimate wipes, soaps, creams, powder, and others (gel and moisturizers).

Based on distribution channels, the market is divided into online and offline. Offline segments are further classified into hypermarkets/supermarkets, pharmacies, retail stores, and others.   

Finally, by geography, the market share is segmented into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

Report Coverage: 
The report sheds light on the recent trends and developments in the industry. The drivers and restraints affecting the global market during the forecast period are mentioned further in this report. Also, a comprehensive global market analysis according to the segments is given further, along with the regional insights on key segmented areas. Furthermore, the impact of COVID-19 pandemic on global market development is highlighted further in this report. A list of prominent market players and their key industry developments is elaborated further.  

Drivers & Restraints:
Increasing Demand for Sanitary Products to Augment Growth

The market is anticipated to grow during the forecast period due to the increasing prevalence of vaginal infections and rising awareness of intimate hygiene benefits. Also, the rising spread of viruses bolsters the global hygiene product demand, including various products used by the population in their daily lives. Furthermore, the increasing demand for high-quality products is anticipated to drive market growth during the projected period.

However, the increasing safety concerns while manufacturing these products may hamper the market growth.

COVID-19 Impact:
Rising Health & Hygiene Awareness amid Pandemic Propelled Market Growth

The COVID-19 pandemic has severely affected various industries due to travel restrictions, business closures, and sudden lockdowns. The government imposed strict restrictions on import/export policies which hampered the companies' supply chain management. However, the population prioritized health and hygiene due to the virus's spread. These factors bolstered the rising demand for women's intimate care during the pandemic. The customer stocked most hygiene products due to the fear of product shortage, bolstering the women's intimate care market growth during the pandemic.  

Regional Insights:
North America to Dominate Global Market Due To Rising Awareness Of Hygiene

North America is expected to hold the largest women's intimate care market share during the projected period due to the increasing awareness of infections in intimate areas. The increasing concerns regarding vaginal itching, irritation, and bacterial vaginosis. Various women's intimate care products such as cleansers, sprays, tampons, and others are anticipated to fuel the regional market growth.   

Competitive Landscape:
Providing Customer-Centric Products Will Allow Key Players To Propel Growth

The key market players focus on launching a new customer-centric product range to enhance their business performance and propel growth. Also, the leading companies consider providing a wide variety of intimate care products in all categories for men and women. These strategies will strengthen the companies' market position and attract global customers.

To get to know more about this market, please visit:https://www.fortunebusinessinsights.com/women-s-intimate-care-market-106311

Key Industry Developments:
September 2021: Lunette, a Europe-based menstrual cups manufacturing company, launched two new intimate care products, 'lunette intimate wipe' and 'the lunette intimate cleanser,' which contain Nordic botanical oil that helps in preventing vaginal dryness, irritation/itching, and infection.
March 2021: Piramal Pharma, an Indian pharmaceutical manufacturing company, launched 'I-gentle intimate wash' to provide women with a contemporary solution for their intimate hygiene needs. This intimate wash contains lactic acid that helps maintain the vaginal pH level and features neem, tulsi, and tea tree oil.
March 2021: Peptonic Medical, a Sweden-based pharmaceutical company, launched 'VagiVital V cleanser' for women's intimate health.